Visit Tucson, the destination marketing agency for Tucson and Southern Arizona, reported an economic impact of $205 million for the 2019-2020 fiscal year ended June 30.
And while that was up 14% over the previous fiscal year, the impact could have been much greater if the last five months of the fiscal year hadn’t been dragged by the COVID-19 pandemic, Visit Tucson’s chief said.
“For the first seven months of the fiscal year, Visit Tucson was on pace to have its most effective year in recent memory,” Brent DeRaad, president and CEO of Visit Tucson, said in announcing the results as part of the organization’s annual report.
DeRaad noted that all lodging indicators were up for the sixth consecutive year, and sales and bed-tax revenue were up significantly before the COVID-19 stay-home orders caused mass cancellations of meetings, sports events and leisure tourism.
Both the east and west sides of the Saguaro National Park have partially reopened personal services including visitor centers and personal fee collection booths at their respective locations. Staff will be available Thursdays through Mondays from 8 a.m. to 2 p.m. There are limits in place for number of people and duration of time visitors can spend inside buildings. (Josh Galemore / Arizona Daily Star)
The economic impact of Visit Tucson was calculated using spending data for visitors who came to Tucson as a result of Visit Tucson’s efforts, including guiding leisure visitors and marketing to meetings, sports, and Mexico markets, assisting film projects, providing public relations and promoting tourism.
Last fiscal year Visit Tucson was funded mainly by a $4.8 million contribution from the city of Tucson, with $1.75 million from Pima County, $275,000 from Oro Valley and $233,500 in private funding.
Based on its estimated impact, Visit Tucson says it returned $22 for every $1 of its funding.
On a calendar-year basis, Visit Tucson noted, direct travel spending in Pima County in 2019 was up nearly 6% from 2018 at $2.6 billion, supporting 24,770 jobs and generating $796 million in earnings.
Such spending generated about $220 million in state and local taxes, reducing the tax burden for each Pima County household by $530, Visit Tucson said.
Photos for May 29: Tucson gets by during Coronavirus Pandemic
Tucson gets by during coronavirus pandemic
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The iconic Casa Molina bull and matador statue both sport masks on the first full week of the loosening of COVID19 restrictions, May 23, 2020, Tucson, Ariz. The bull previously had a mask on the testicles.
Tucson gets by during coronavirus pandemic
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Michelle Leon Cordova, right, mother, and her son Sahuarita High School senior Lino Cordova, whom is fighting cancer, wave at staff members from Diamonds Children Center, friends and the Marana Police Department during a car parade, celebrating Lino's graduation, outside of his home on May 13, 2020 in Sahuarita, Ariz. Cordova stood on the sidewalk while the team from Diamond Children Center, friends and the Marana police department gave Cordova a graduation gar parade. Cordova was given a gift basket with his favorite snacks, gift cards as well as other items he enjoys. The car parade, also, celebrated another graduating senior fighting cancer from Empire High School, Noah Nieto. Nieto, also, received a gift basket with snacks, gift cards and other items Lino enjoys.
Tucson gets by during coronavirus pandemic
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Michelle Leon Cordova, right, mother, brings celebration balloons to a car after staff members from Diamonds Children Center, friends and the Marana Police Department celebrate Sahuarita High School senior Lino Cordova, whom is fighting cancer, graduation with a car parade outside of his home on May 13, 2020 in Sahuarita, Ariz. Cordova stood on the sidewalk while the team from Diamond Children Center, friends and the Marana police department gave Cordova a graduation gar parade. Cordova was given a gift basket with his favorite snacks, gift cards as well as other items he enjoys. The car parade, also, celebrated another graduating senior fighting cancer from Empire High School, Noah Nieto. Nieto, also, received a gift basket with snacks, gift cards and other items Lino enjoys.
Tucson gets by during coronavirus pandemic
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Personnel from Tucson Medical Center line the heliport to watch A-10's from Davis-Monthan Air Force Base's 355th Wing and F-16's from the Arizona Air National Guard's 162nd Wing make a pass over the facility, one leg of an area wide community flyover, May 14, 2020, Tucson, Ariz.
Tucson gets by during coronavirus pandemic
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Nancy Celix-Campos, right, a respitory therapist at Tucson Medical Center, watches the military flyover with her daughters, Giana, 12, and Jazmyn, 8, from Sentinel Peak on May 14, 2020. Two F-16 Fighting Falcons from Arizona Air National GuardÕs 162nd Wing and two A-10 Thunderbolt II's from the 355th Wing, assigned to Davis-Monthan Air Force Base, fly over Tucson area hospitals to honor healthcare personnel and first responders as they are some of the frontline workers dealing with the coronavirus disease (COVID-19) head on. "It's been an exhausting two to three months," says Campos, "it's pretty cool, I like how they're going by each hospital."
Tucson gets by during coronavirus pandemic
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Two F-16 Fighting Falcons from Arizona Air National Guard’s 162nd Wing and two A-10 Thunderbolt II's from the 355th Wing, assigned to Davis-Monthan Air Force Base, fly over Northwest Medical Center north of Tucson on May 14, 2020.
Tucson gets by during coronavirus pandemic
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A letter carrier portrait on the Ok Market building, located in the Armory Park neighborhood, is adorned with a face mask on May 18, 2020.
Tucson gets by during coronavirus pandemic
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Rosemary Garcia waits for a family member outside of a store at Park Place Mall, 5870 E. Broadway Blvd., in Tucson, Ariz. on May 19, 2020. Malls reopened today under CDC guidelines and Gov. Ducey's new rules for businesses due to the Coronavirus pandemic. Park Place Mall has signs throughout the mall reminding customers to keep a six feet distance as well as hand sanitizer stations near each entrance. About half of the tables in the food court have been removed to allow for social distances as well as less than half of the stores have opened with new guidelines. Of the stores open, only 10 customers are allowed to shop in each store at a time.
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Pat Schlote steams clothing before it is put on the sales floor at the Golden Goose Thrift Shop in Catalina, Ariz., on May 21, 2020.
Tucson gets by during coronavirus pandemic
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Ada Contreras, teaching assistant, looks through containers while reorganizing toys at Herencia Guadalupana Lab School, 6740 S. in Tucson, Ariz. on May 21, 2020. As Child care centers begin to re-open when they are ready, Herencia Guadalupana Lab School is reorganizing and cleaning everything in the facility before re-opening on June 2. To allow for social distancing and decrease the amount of items children touch, Herencia Guadalupana Lab School has sheds where items will go as well as placing items in containers organized by category.
Tucson gets by during coronavirus pandemic
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Jen Martinez, right, softball coach, teaches Skylar Reilly about hitting during a session at Centerfield Baseball Academy, 5120 S. Julian Dr., in Tucson, Ariz. on May 21, 2020. After re-opening on Monday, Centerfield Baseball Academy has implemented new policies in response to the Coronavirus Pandemic such as wearing masks, cleaning, signage, hand sanitizer and limiting the amount of people inside the facility.
Tucson gets by during coronavirus pandemic
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Karl Bosma, left, and George Cantua, with facilities and maintenance, lay down stickers to mark six-foot separation distance around one of the baggage carousels, part of the efforts at Tucson International Airport to work within the restrictions of COVID19, May 22, 2020, Tucson, Ariz.
Tucson gets by during coronavirus pandemic
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A lone passenger waits for a flight near one of the shuttered restaurants in the B Gates before Memorial Day at Tucson International Airport on May 22, 2020.
Tucson gets by during coronavirus pandemic
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Drew Cooper on the stage in the St. Philip's Plaza courtyard, May 22, 2020, Tucson, Ariz., where live music is back on the schedule.
Tucson gets by during coronavirus pandemic
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Many people visit Tumamoc Hill during the first day of Tumamoc's re-opening in Tucson, Ariz. on May 25, 2020. After being closed due to the Coronavirus pandemic, Tumamoc Hill re-opened with some modifications. There are hand sanitizer stations throughout the hike to the top as well as arrows, spaced 10-ft apart, lined up and down the hill. Some runners, hikers and walkers are also wearing masks during their hike. "The steps we are taking aim to provide our community with needed exercise, connection to our beautiful desert and a sense of comfort in such a trying time, while balancing the fact that gathering as a community endangers each of us and our loved ones. This is an unprecedented challenge that we are taking extremely seriously," said Benjamin T. Wilder, director of Tumamoc Hill. Visitors are also asked to limit their group to three people and to not touch the gate at the top of the hill- a tradition for some who make it to the top. "This is a time when we need to establish new traditions and adapt in a creative manner that embraces empathy, unity, care and patience," Wilder said.
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Pen Macias, artist, works on part 2 of a mural for a client on E. Broadway Rd., between S. Columbus Blvd. and S. Alvernon Way, in Tucson, Ariz. on May 25, 2020. Macias, known as The Desert Pen, has been working on her clients mural for the past three months. "It's the one thing I love, I have a passion for and the only thing I could be happy doing," said Macias. The mural represents her client, a single mother of four who works in the health care field. One half of the mural is dedicated to the connection between mothers and their children. The other half is dedicated to the connection between nurses and patients. The client wanted some positivity in the mural to show how nurses give a piece of themselves to their patients hence the puzzle pieces in the nurse and the patients, said Macias.
Tucson gets by during coronavirus pandemic
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Christina Cortinas, posing at her home, May 28, 2020, Tucson, Ariz., with a photo of her and her mother, Catherine Rodriguez, in San Diego, 1991. Rodriguez is currently in assisted living and fighting COVID19. Cortinas hasn't seen her mother in months, the longest such span in her life.
Tucson gets by during coronavirus pandemic
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Ruben Lopez looks through handouts while attending a Eviction Resource Fair with his family outside the Pima County Justice Court.
Tim Steller's column: Tucson's biggest homeless camp faces upcoming clear-out
